Womanologie would like to introduce you to Danielle Pruna of Pruna Designs who will be bringing Partylite to Womanologie. We asked Danielle some questions and she has sent us her answers to share with you. It is a fascinating look into Danielle’s motivation and satisfaction with her business. Our questions are in bold and Danielle’s answers follow.
Why did you decide to start your own business?
I started my small business Pruna Designs back in 2008, while I was an Art Teacher and Art Director on the auction committee. I was sitting home one day and I just decided this is what I want to do. I enrolled in classes right away to freshen my computer skills, and better my design skills and understand the typography world since I was a fashion and fine art major, I had no background in graphic work. I just love paper, the designs, the special meaning when you send or receive a card. I have saved every single card I’ve ever been given since birth. 1st communion, graduating, birthdays and each card has a special meaning to me and the person who took the time to give to me. I have them all filed in a box and book. Two on my desk, one wishing me a special Birthday from good friends last year, and one thanking me for being a great friend and blessing in her life.
What is your favorite thing about your business?
That it is my own, and I can develop as much as I want, or as little as I want. When I first started I was so afraid of making the wrong decision, a business mistake. Through the years I have made so many mistakes, but have learned so much from them. I would not of been able to grow without learning from them. If I had never printed something with a typo I wouldn’t of learned, double check a million times before something goes to print. Working alone, isn’t always the easiest. I don’t have a second pair of eyes to look over or guide me. I often have to go with the flow. The stronger I become the more confident I am in my work.
Why I decided to PartyLite, was I felt like I’ve been working with stationery for long enough that I’m good enough at what I’m doing to take on a new challenge that I could meet new people, and expand. I also feel like it goes along so well with invitations. My invitation customers always come over and I have candles going. For me, I feel getting married, baby are all important times, moments in life that you want to be magical and candles can add to that!
What does having your own business mean to you?
It means so many things, on so many levels. I learn from new customers everyday. I can see the difference in love relationships. Most of the couples, people I’ve attracted are truly in love, and wanted something special. Every time I am faced with a challenge I learn to over come it and grow and a person and a small business owner. Sometimes I think to myself wow i have a small business to some may seem like nothing, but I’ve worked hard to build what I have. It is quite amazing to think 5 years ago, there was no Pruna Designs, now I am a fully running website and small boutique. The possibilities of adding on, like I did with PartyLite, growing, or choosing to sell one day are endless. I don’t see myself shutting down, but there is always that option. I do see myself growing, building, getting married and making a family and being able to help provide and take care with Pruna Designs & PartyLite. Hopefully the man who wants to marry me, will support my business and maybe even partner up with me!
Inspiration or Mission?
I find inspiration in everything, I sometimes think I live in my own little world. In the gardens, i see flowers, floral designs for papers. In street signs I see words, text. clues for signs for new ideas, love, relationships, beauty. I am a fan of over 250 pages on facebook sometimes I find inspiration in photos, quotes. Love watching music videos and you tube for visual inspiration. Listening to musical artists as well. I’m a very peaceful person, so when I am designing or working with someone in love, I can feel the joy and it just makes my job so worth while. Seeing a someone cry, because they love their invitations makes the hours worth it. As far as candles, I love seeing what people choose as far as scents, items. It always expresses who they are in the pick berries, herbal, woodsy. If they like the holiday items, or summer lanterns. I personally have my scented glow warmer going all day everyday, it just adds a beautiful smell and touch at all times.
What do you love?
I truly love designing, and helping others with invitations and being able to enjoy special moments with them in their lives. As far as the candles, I just love having candles around, always have, always will. They add just a little extra light to every moment. So I enjoy being able to share that with friends and loved ones. PartyLite has also given me some amazing moments, I have met so many great people during the journey. Learned so much about myself and others, lessons that have made be better in life, career and love. I’ve enjoyed every moment and I plan on continuing to make every moment count, and make a wonderful, beautiful life.
The candle journey. It just happened, like a blessing. I contacted my leader Jamie, she has been amazing, she is always there for me, keeps me strong, believes in me every moment every day, pushes me when I need a push. Love and cares for me, is family person and a stay at home mom. When I threw my candle party not one person showed up, I was in absolute tears, my heart felt broken and she said to me the people who matter, the ones who care will be there, they will support you. It was so true.
We lose something wonderful when it becomes more important to us to the one who knows than to be the open who’s open to the everyday wonders around us. “Those who think they know it all have no way of finding out they don’t,” wrote Leo Buscaglia. Fortunately, our sense of curousity and wonder can be rekindled and refreshed.
Artists and photographers are taught to observe the world through the eyes of a child. “Every child is an artist,” said Pablo Picasso. “The problem is how to remain an artist once we grow up.”
Inventors and product developers are taught to see things as an amateur would, rather than as an expert. An expert looks at two spoons and sees two spoons; an amateur looks at two spoons and sees a musical instrument.
Zen practitioners are taught to approach every moment of life with a “beginner’s mind.” As Abbess Zenkei Bianche Hartman says, this is a “mind innocent of preconceptions and expectations, judgements and prejudices.” It’s a mind full of curiosity, wonder, and amazement. The beginner’s mind revels in being naive and not knowing.
Imagine seeing everything as if for the first time.